How does childhood nutrition have a long-term impact on health not only now, but in the future as children become adults, and how does this programming actually affect generations?

Did you know that:
- Children in the UK are exposed to over 15 billion junk food adverts a year.
- Less than 2% of the nutrition-related content on TikTok is science-based and useful, and a large proportion of children spend an extremely high proportion of their day on this platform.
- Meanwhile, 72% of total calorie intake in UK children comes from ultra-processed foods - products with low nutritional value but high in sugar, salt and unhealthy fats.
These data remind us how important it is to focus our efforts on creating a healthy food environment from an early age. The responsibility is both individual and societal - from parents and schools to policy and the media. If we want healthy adults tomorrow, we need to start with conscious choices today.